You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement
work some magic with your email marketing?
What’s Email Engagement?
The definition of engagement in email marketing is the level to which subscribers are spending time with and paying attention to your email messaging. Some activities, such as clicking through an email, are a form of engagement. Social sharing or forwarding a message would also fall under this category. The metrics to watch include:
- Click through rate
- Read rate
- Social sharing
The key is that not all activities are examples of engagement. Opening an email and immediately deleting it is not a sign of an engaged subscriber.
Instagram Content in Email?
Yes, use Instagram content in your email newsletters. Social images in general are good to use. Instagram in particular has a little something special. Food for thought: 76% of emails include social icons, but only 14% include social images, according to Curalate and Movable Ink. Of those 14% who do use social images: