Did you know that 70% of hashtags used on Instagram are company-created, branded (unique) hashtags? A 2015 SimplyMeasured study discovered this great fact. So how can you take advantage of this?
Campaigns, contests, or a way to gather user-generated content w/ a specific hashtag — all great uses. But do be careful when creating your company’s branded hashtag. Make sure it matches your brand’s voice, and that it’s unique enough to stand out from the crowd. Do a little research on something like Tagboard.com to make sure no one else has used the hashtag you’d like for your business. The most recent blog post from Later has tons of information on how you can get in on the branded hashtag action.
What’s your favorite way to use a branded hashtag in your business?