What’s new on the Instagram front? Well, yesterday, they rolled out Instagram Story ads to all businesses. This is a photo or video (no more than 15 seconds long) that will pop up in between organic Stories. You’ll get the same analytics as any other campaign, and these are full-screen ads. Nothing in-app to distract users away from your content… and people are watching, because the ad is only 10-15 seconds long. This leads to better ad recall and action.
How will your business use Story ads? Share your thoughts in the comments!