The unicorn in the center is having a really lousy Valentine’s Day. If a good man is supposed to ruin your lipstick not your mascara, what kind of man ruins both?
Storytelling is an important part of good Instagram marketing. It can be individual photos telling a story, or using each image as part of a whole campaign.
Even “mistakes” can help tell your story. Yes, I made those unicorn macarons (I’m somewhat amazed that they came from my kitchen). And yes, I smeared the center unicorn’s face. I wasn’t going to photograph ituntil the thought of “Better that a man ruins your lipstick than your mascara” popped into my head… and suddenly, there was my story.
What kind of story are you trying to tell with your Instagram feed?