Have you been paying attention to @TrackMaven’s Instagram Stories? They’re giving sneak peeks into their new Best Hashtag Strategies for Social Media report (which I will be downloading shortly).
Some news from the Stories I saw today? The sweet spot of Instagram hashtags, in terms of how many to use, has changed to 9. It used to be 11. And, Trackmaven’s report says that hashtags that are 21 characters long have the best performance.
If you haven’t seen TrackMaven’s stories, I highly recommend watching them before they go away – not to mention downloading the report!
I now have visions of Instagrammers character counting all their hashtags, and deciding which ones perform well enough to be in the top 9. Not that I’m going to do this…today. Heh. What do you think about this development?